John Riccitiello, CEO of EA comes on and takes a jab at how microsoft likes to have random celebrities come up and talk about games for them.
We get to see a new Need for Speed game. It’s entitled Need for Speed: The Run. This year Autolog is now a part of the game and for the first time ever your able to get out of the car. The new out of the Car feature looks pretty cool, and a good incorporation to the game.